Guide for contractors
Google Review QR Code
A Google review QR code is your review link turned into an image: the customer points their phone camera at it and lands straight in the review box on your Business Profile. You can make yours free with our Google review link generator, which gives you the link and a downloadable PNG QR code.
The real questions are where to show it, and whether one code for everybody is enough or you want one per customer.
Updated October 2, 2026
Where to use it
- At wrap-up, on your phone. The customer is standing there, the new unit is running. Show them the screen; they scan if they want and write the review when they want.
- On the truck. A clear QR code next to your company name and trade, for the neighbor who watched the roof go on.
- On the invoice or signed estimate, at the bottom, with one line: “Your Google review helps us. Scan here.”
- On a leave-behind card with the invoice or work order.
One thing that matters: Google’s policy says not to require or pressure customers to write a review while you’re there. Showing the code is fine. Standing over them until they finish typing is not.
Make your QR code in three steps
Find your business
On the Google review link generator, type your business name and city, then pick your listing from the results.
Copy the link, download the QR code
You get the direct link to your review box and a PNG QR code, ready to print or set as your lock screen.
Test it before you print
Scan it with your own phone. Your review box should open. If it’s the wrong listing, search again with a more specific name.
Google also offers its own review link and QR code from your Business Profile (Google’s help). Both go to the same place: the review box on your profile.
One generic code, or a code per customer?
A generic QR code is the same code for everyone: truck, invoice, card. It’s free and it’s a fine start. The limit: you can’t tell who scanned it. Did Mrs. Johnson from Tuesday’s AC repair leave a review, or does she need a friendly reminder? No way to know.
A per-customer QR code is made for one job. When that customer scans it, you see it. That’s how Own Your Ratings does it: at wrap-up, open the customer’s card, show their code, and the scan shows up in your tracking alongside the requests you sent by text, WhatsApp or email.
In practice they work together: the generic code on the truck and the invoice for everyone, the per-customer code at wrap-up when you want to know who to follow up with.
Common mistakes
- A QR code to your website instead of the review box. The customer has to hunt, and gives up.
- Too small on the invoice, or stuck behind a dirty truck window. Test it where it lives.
- “Discount for a review” printed next to the code. Prohibited by Google.
- Relying on the QR code alone. Some customers would rather get the link and write the review that evening. Back it up with a text.
Frequently asked questions
Is a Google review QR code free?
Yes. Your review link is free, and a QR code is just a picture of that link. Our generator gives you both, no sign-up.
Does the QR code expire?
It holds the link to your Business Profile, so it works as long as that link does. Google says a listing’s place ID can change over time (after a move, for example), so scan your own code now and then.
Does the customer need an app to scan it?
Usually not. The camera on recent phones reads QR codes directly.
Can I ask them to leave the review right there?
You can show them the code, but Google says not to require or pressure a review on the spot. Let them pick the moment.
