For roofers
Google Reviews for Roofers
A roofing job ends at the final walkthrough: the last bundle is down, the magnet sweep is done, and the homeowner is standing in the driveway looking up at a new roof. Ask for the Google review right there, then text your direct review link from your own phone the same day.
Roofing has its own timing problems: big crews, insurance claims, and customers who only call you once every twenty years. Here is how to handle them.
Updated October 2, 2026
When a roofing job really ends
- Full replacement. Not when the crew leaves the roof, but after cleanup and the walkthrough. Nobody wants to write a review with nails still in the lawn. If you send photos of the finished job, send the review link with them.
- Leak repair. The real test is the next rain. If the customer is worried, ask after the next storm when you check in and the ceiling stayed dry. That check-in text is a natural place for the link.
- Insurance or storm work. The homeowner may be juggling an adjuster and a deductible. Ask about the work you did, once it’s done. Don’t tie the review to the claim or the paperwork.
- Gutters, flashing, small repairs. Short jobs are easy to forget on both sides. A same-day text keeps them from slipping through.
Who to ask
The homeowner, almost always, and often both spouses were part of the decision. Ask the person who signed and dealt with you. On rental properties it may be an owner who never saw the crew; they can still review the job they paid for.
Two rules from Google’s policy to keep in mind (Google’s policy): ask everyone, not just the customers you expect to be positive, and never offer anything in exchange for a review. That includes knocking money off the deductible or the final invoice. Your sales reps and crew leads should follow the same rules.
How to ask at the walkthrough
“I’ll text you a link for a Google review. Most people find roofers by searching, so a few lines about how this went really helps us.”
Then send the text from your own phone, from the number they have been texting with for weeks about scheduling and shingle colors. It will be at the top of their messages.
Walk the job together
Show the ridge, the flashing, the cleanup. Answer questions about the warranty paperwork.
Ask in one sentence
Tell them a link is coming. No pressure and no deadline.
Text the link before you leave
Mention the job: “the new roof,” “the valley leak.” Attach a finished photo if you have one.
One reminder after a few days
Then stop. A homeowner who doesn’t want to review is entitled not to.
Texts to copy for roofing jobs
Swap in [First name], [link] and [Your name]. Your direct review link: use the free Google review link generator.
After a roof replacement
Hi [First name], thanks for choosing us for the new roof. It was good working with you. If you have a minute, here’s the link to leave a Google review of the job: [link] [Your name]
After a leak repair, once it has rained
Hi [First name], checking in after the rain: hope everything stayed dry. If you can, a Google review of the repair would help us a lot: [link] Thanks, [Your name]
After storm damage work
Hi [First name], the work on your roof is finished. Thanks for your patience through the process. Would you leave a Google review of how it went? [link] [Your name]
Where Own Your Ratings fits
Own Your Ratings prepares the request on your phone with the homeowner’s first name and your Google review link, in Messages, WhatsApp or Mail. You tap Send, so it comes from your number. Nothing is sent automatically. You can see who you asked and who clicked, and new reviews show up from Google. The Free plan covers one review request a month; Pro is $35/mo or $350/yr, free for 14 days with no card.
Frequently asked questions
Can I ask for a review before the insurance claim is settled?
You can ask about the roofing work once it’s finished. Keep the review request separate from anything about the claim, and never offer to cover a deductible or give a discount for a review.
Should my sales rep or my crew lead ask?
Whoever the homeowner dealt with most. Often that’s the rep who sold the job. Everyone should use the same wording and the same link.
Do I need photos in the review?
No. Customers can add photos if they want to, and many do for a new roof. Don’t make it a condition.
